Uganda Deepens Zambia Ties Through Diaspora Outreach and Tourism Drive

Uganda’s diplomatic mission in Zambia concluded a comprehensive outreach week that blended diaspora services and travel promotion.

The initiative, spearheaded by the Uganda High Commission in Zambia — began with a registration drive for Ugandans in Zambia, enabling hundreds to access essential government services and reaffirm their connection with home. The process, undertaken in collaboration with the National Identification and Registration Authority, reflects a broader push by Uganda to strengthen diaspora inclusion and participation.

Following the registration exercise, the High Commission launched Uganda’s first-ever Tourism Roadshow in Lusaka under the banner “Experience the Pearl of Africa”.

A cross-section of the guests in attendance including Ugandan Diaspora

Invitations were extended to Zambian tour operators, destination marketing companies and travel agents who joined Uganda’s tourism officials in showcasing the country’s unique assets: from gorilla treks and safari adventures to immersive cultural and culinary experiences.

Minister of State for Tourism Hon Martin Mugarra delivers his remarks at the Uganda Tourism Roadshow in Zambia

Addressing participants, Martin Mugarra Bahinduka, Uganda’s Minister of State for Tourism, Wildlife and Antiquities, emphasised the value of regional collaboration. He outlined ambitions to develop multi-destination tourism packages connecting Uganda and Zambia, positioning Africa as a unified travel offering.

Ugandan student studying in Zambia wins Uganda Airlines ticket following a raffle draw

The campaign culminated in Uganda’s 63rd Independence Day celebration held at Lusaka’s Pamodzi Hotel. Hosted by Fred Mwesigye, Uganda’s High Commissioner to Zambia, the event brought together the diplomatic corps, members of the Ugandan diaspora and Zambian officials, reinforcing the shared history and future cooperation between the two nations.

Though framed as two separate efforts, the synergy between diaspora support and tourism promotion signals a shifting paradigm in Uganda’s foreign outreach — one that treats citizens abroad and tourism markets as part of a unified strategic ecosystem.

Ambassador Fred Mwesigye, (R) Uganda’s High Commissioner to Zambia and one of the guest speakers, raise their glasses in a toast to celebrate the 63rd Independence Day of Uganda

By engaging Ugandans overseas and inviting regional partners to promote the country, Kampala aims to deepen people-to-people linkages, strengthen economic diplomacy and elevate Uganda’s visibility as a regional destination.

Uganda High Commissioner to Zambia Amb. Fred Mwesigye Oversees the National ID Registration exercise in Lusaka Zambia