Moscow Hosts Grand Launch of ‘Uganda Coffee and the World’ Initiative to boost Ugandan Coffee Market in Russia

In a bid to bolster Uganda’s coffee presence in the global market, the Uganda Embassy Moscow, in collaboration with Connect Ug and Komsomolskaya Pravda, one of Russia’s prominent media houses, unveiled the ‘Uganda Coffee and the World’ initiative today in Moscow.

The ceremonial launch, attended by a spectrum of esteemed guests including the Director of Information from the Ministry of Foreign Affairs of the Russian Federation, business leaders, media representatives, and members of the public, marked a significant stride in fortifying Uganda’s coffee footprint in the Russian Federation.

Uganda’s ambassador to Russia Moses Kizige and Russian MFA Spokeswoman Maria Zakharova who were chief guests at the launch.

The genesis of this initiative can be traced back to a pivotal moment during the Russia-Africa summit held in July 2023, where a Presidential directive emphasized the importance of attracting investors to enhance the value of Ugandan products, particularly focusing on the enriching potential of Uganda’s coffee industry.

The crux of the event was a series of engagements aimed at broadening the market scope for Uganda’s coffee within Russia. At the core of this strategy lies a concerted effort to emphasize the distinctive attributes of Uganda’s organically grown Arabica and Robusta Coffee varieties.

Russian MFA Spokeswoman Maria Zakharova (in blue) was among the guests at the launch

The pivotal highlight of the day was a press conference led by the Ambassador and the Connect Uganda team, complemented by two comprehensive radio talk shows hosted at the esteemed media house. These sessions were pivotal in shedding light on the unparalleled qualities and unique characteristics inherent in Uganda’s coffee offerings, underscoring the natural and organic cultivation methods that contribute to the unparalleled taste and quality of Ugandan coffee.

With an overarching objective to amplify Uganda’s position as a prominent player in the global coffee market, the initiative seeks to capitalize on the burgeoning interest in high-quality, ethically sourced coffee among the Russian populace.

As Uganda positions itself to meet the demands of an evolving global market, the ‘Uganda Coffee and the World’ launch in Moscow serves as a stepping stone towards a thriving partnership between Uganda’s coffee industry and the discerning consumers in Russia, heralding a new era of growth and market expansion for Uganda’s esteemed coffee produce.